Bringing users to your app is crucial, as it does not make any sense without them. We use in-app networks to bring measurable results regardless of what niche you work in. When developing a mobile user acquisition strategy, we encompass organic traffic, paid ads, and App Store Optimization (ASO).
It is a strategy based on performance in a mobile application. It can be measured in the number of app installs, signs up for a free trial, downloads, and purchases. Mobile app companies pay for actual actions taken.
The key performance indicators assessed by performance-based marketing companies include Installs per Mile, Cost per Lead, Cost per Action, User Lifetime Value, Conversion rate, and Retention rate.
Marketing performance can be measured by selecting important metrics and key performance indicators. At Onmyads performance digital marketing agency, we calculate Return on investment (ROI), Cost per sale, Cost per lead, Conversion rate, and Customer lifetime value (CLV) to measure marketing performance.
Acquiring users to your app through organic methods alone often does not work. Paid ads make sense if:you just have launched your app and need to stand out from the huge number of competitors;you need to reach a specific audience urgently;you offer discounts or special offers linked to specific events or holidays so you aim to boost your audience and sales in a limited time frame.
User acquisition cost for mobile apps depends on two things - present competition in your niche and your budget. Balancing between these factors is at the core of building efficient mobile user acquisition campaigns. It’s recommended to start with small investments and grow them as you receive measurable results. At the same time, if competition is fierce, an efficient paid UA campaign never hurts.
If your in-house marketers can’t handle user acquisition or their efforts alone do not bring fruit, it’s time to address a professional agency. Maybe your team lacks the expertise or resources to manage the process properly. That’s okay! Onmyads is here to help. We’ve got a rich background promoting mobile apps, and skillfully use top-notch tools (in-app mobile user acquisition platforms like Moloco, Liftoff, and Unity Ads) to reach the best results.
The results may be assessed through such KPIs as CPA, ROAS, and conversion rates. That’s how you’ll get a clear picture of the work done.
A mobile app acquisition channel in marketing refers to a platform or social network through which companies acquire new customers by posting a paid ad. That may be Facebook, TikTok, Instagram, Google, etc., and mobile ad networks like Iron Source or Unity.
Use social media to interact with your audience and promote your brand.Create a campaign with Google Ads and reach your specific audience based on demographics or keywords.Reach the most valued customers through mobile ad networks.Consider using offline ads at a local level.PR campaigns with influencers will enhance your brand's prestige.Don’t neglect ASO — raise visibility and installs.
The most prevalent strategies aimed at user acquisition include owned media marketing (branded websites and social networks of a company), ASO (app store optimization), paid ads on social media, and re-engagement campaigns.