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Bringing users to your app is crucial, as it does not make any sense without them. We use in-app networks to bring measurable results regardless of what niche you work in.
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It is a strategy based on performance in a mobile application. It can be measured in the number of app installs, signs up for a free trial, downloads, and purchases. Mobile app companies pay for actual actions taken.
The key performance indicators assessed by performance-based marketing companies include Installs per Mile, Cost per Lead, Cost per Action, User Lifetime Value, Conversion rate, and Retention rate.
Marketing performance can be measured by selecting important metrics and key performance indicators. At Onmyads performance digital marketing agency, we calculate Return on investment (ROI), Cost per sale, Cost per lead, Conversion rate, and Customer lifetime value (CLV) to measure marketing performance.
You should monitor and evaluate video KPIs, such as view count, engagement, play rate, watch time, shares, number of clicks and click-through rate, and conversions. A marketing video production company should provide you with a report with all the KPIs.
Using data, we make a thorough analysis of information about clients and their behavior patterns. We investigate their social media activities, group them, predict their desires and preferences, and settle personalized approaches to reach and target them at the right moment. All these help identify the drawbacks of products customers would like to be fixed. We also analyze competitors for you to always stay ahead and boost your sales.
Analyzing data on products gives us insights into customer preferences and risks of client outflow, and helps in carrying out predictive analysis. When having a clear idea of what products will be in demand and what is its buyer’s persona, we can align them with your company’s objectives, generate clear goals, and build an efficient campaign to make it happen.